Redken For Men: Events

Redken For Men sampled 4,500 haircare and styling minis at the Men’s Health tents at Winterksol in Aspen, January 10-13. Winterskol is a 4-day celebration of winter with activities including a parade, fireworks and designated ski days, attracting over 20,000 people. For the second year in a row, the Men’s Health tents provided entertainment day and night with wine tastings, musical performances and much more. On Friday night, over 400 guests joined Men’s Health for a concert with the Spazmatics, an 80's cover band, and went home with a gift bag that included Redken For Men samples.

The game between the Kansas Jayhawks and Virginia Tech Hokies wasn't the only attraction at the Orange Bowl in Miami on January 3. The back cover of the official Orange Bowl program (shown here), featured the latest Redken For Men ad.

Additionally, 55,000 attendees at the Orange Bowl and Sugar Bowl games received RFM Stand Tough packettes in the gift bag.

Redken For Men rocked the Z100 Jingle Ball Official Talent Gift Lounge NYC. With a male heavy line-up including Boys Like Girls, The Jonas Brothers, OneRepublic, and the new Menudo bandmates talent flocked to Redken For Men's backstage booth where Redken Session Stylist Jenny Balding was on-site giving hair touch-ups and consultations for talent, and everyone received a gift bag full of Redken For Men and Redken styling products. "For the guys, the new Redken For Men Invigorating System and maneuver working wax were the most sough-after products," exclaimed Jenny Balding.

Redken For Men is the official haircare sponsor of the Men’s Health Urbanathlon event taking place on the South Street Seaport in New York City on September 29th and in Chicago on October 20th.

Urbanathalon is a multi-discipline race that attracts nearly 2,000 racers competing solo and as members of a three-person relay team. Throughout the race, athletes will encounter various “urban obstacles” that incorporate iconic city landmarks, all testing strength, agility and endurance.

At the conclusion of the race, participants, attendees and guests enjoy a free festival featuring custom sponsor activities, live musical performances, gourmet food tastings from local restaurants, demos and much more entertainment. Redken For Men will be hosting a booth at the Festival with interactive games and distributing samples to attendees.

The Mercedes Benz C Performance Experience event series will visit 11 cities from August to October 2007 and will provide over 27,500 consumers the opportunity to experience the new C-Class line first hand on a closed-course driving course.This driving event will serve to further generate interest and consideration at the launch of this key product in one of the most competitive automotive segments within the industry. Events will be held in various venues like photo studios and loft spaces in each market to serve as “Studio C.”

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